CollThink
A platform for collective thinking through instant verbal reaction, 12 universal principles, and AI
COLLECTIVE THINKING AS A SERVICE
Collective human thinking is the quantum computer
The 12 Universal Principles is the operating system it runs on
The AI layer is the software that makes collective thinking usable
Why people?
Why instant verbal reaction?
A fragmenting world demands a new kind of thinking — nonlinear, fast, simultaneous, and directionless by design. Instant verbal reaction is a perfect match: inherently chaotic, creative, collective.
Why the 12 Universal Principles?
The 12 Universal Principles are a new meta-narrative that uses 12 fundamental principles to organize everything — from people and nations, products and technologies, to nature, culture, and historical periods.
What does CollThink actually do?
It facilitates structured online and offline game sessions - solo or in small groups - to generate insight through live thinking
The system:
- Matches people based on 12 principles, relevant experience and challenge
- Hosts and guides the session (or plays missing roles in solo mode)
- Provides game prompts, and round structure
- Translates input across languages in real time
- Summarizes key insights at the end
Multiple groups can work on the same challenge in parallel. CollThink connects them - sharing ideas, metaphors, and fragments between sessions in real time
Who is it for?
CollThink makes collective thinking beneficial at three levels - personal, group, and societal.
Individuals:
- Build cognitive flexibility for a fast-changing, unpredictable world
- Play like it’s a hobby. Benefit like it’s a workout.
- Prevent cognitive decline through creative mental activity
Small groups - families, friends, communities, teams:
- For all ages and cognitive levels — no prep, no pressure
- Connect, co-create, and have real fun together
- Build shared moments and collective memories through play
Organizations - companies, nonprofits, governments:
- Get outside-the-box global human+AI solutions for complex challenges
- Use cognition on demand
- Expert-level insight without expert-level cost
About me
Yulia Winslow
Founder of The 12 Universal Principles, author, researcher, quitting individual thinking non-native New Yorker